SMS - Short Messaging Services

8 million SMS messages are sent daily in Australia. How many are you sending to your customers?

According to the Australian Telecommunications User Group, there are more mobile phone lines than land lines in Australia (15.4 million mobiles as at mid-2004). As at July 2001 there were 10.6 million mobile phone users compared with 10.2 million land lines. This represents an increase in mobile phone users from 5.2 million in 1997. These figures clearly show that Australia's population has readily embraced mobile phone technology.

Short messaging services (SMS) technology has long been perceived as the domain of teenagers. However, recent trends indicate that middle-aged mobile phone users have readily adopted this technology.

The practical benefit for your business is that through SMS technology you are now able to communicate even more directly with your customers. You can communicate with them by sending personalised messages through our SMS gateway. Imagine the immediate response when you send personalised messages to a section of your customer base, alerting them of special offers on products they have told you they are most interested in.

Your customers are already used to being contacted via the more traditional means of mail, phone, fax and more recently, email. SMS technology offers another communication medium, the distinction being the immediacy and precision in reaching your customers wherever they are.